Vol. 6, No. 1
Fall 2003

Table of Contents

Special Issue on Magazine Management and Economics


Comments from the Guest Editor [HTML]
Dane Claussen
Point Park University


Featured Research

Combining Mass and Class: The Story of O, The Oprah Magazine [HTML]
April Peterson
University of Washington

Follow the Worker, Not the Work:
Hard Lessons from Failed London Music Hall Magazines
Scott B. Fosdick
Missouri School of Journalism

Creative Teams on Magazines: A Management Perspective [HTML]
Ann B. Schierhorn, Kent State University
Fred F. Endres,
Kent State University
Carl Schierhorn,
Kent State University

Advertising Pressure and Editorial Favoritism in Consumer Auto Magazines:
A Content Analysis
Quint Randle, Brigham Young University
Brad L. Rawlins,
Brigham Young University
Jennia Parkin,
Brigham Young University