Vol. 15, No. 1
Spring 2014

Table of Contents


Editor’s Reflection [PDF]
Musings on Power and Normativity
Miglena Sternadori
University of South Dakota


Featured Research

“That’s Part of What We Do”: The Performative Power of Vogue’s Anna Wintour [PDF]
Anna Wintour’s power extends far beyond her influence on readers’ clothing tastes and purchases into fashion’s creative, business, and marketing practices, thus shaping the contours of the world her magazine purports to merely cover.
David Weiss
University of New Mexico

The Normalization of Cosmetic Surgery in Women’s Magazines from 1960 to 1989 [PDF]
From the1960s to the 1980s, three popular women’s magazines contributed to the normalization of cosmetic surgery as effective and safe for every woman (regardless of age) who wants to achieve personal, financial, or romantic success.
Shu-Yueh Lee
University of Wisconsin-Oshkosh
Naeemah Clark
Elon University

Health, Weight, and Fitness Messages in Ebony and Essence: A Framing Analysis of Articles in African American Womens Magazines [PDF]
Framing analysis of the editorial content of two top-rated African American women’s magazines, Essence and Ebony, in 2008 and 2009 revealed four themes in the presentation of health messages: race and identity, wellness, faith, and connection.
Linda Kean
Laura Prividera
John W. Howard, III
Dinecia Gates
East Carolina University



Opportunities and Constraints for Independent Digital Magazine Publishing [PDF]
Emerging digital methods have the potential to diversify magazine publishing beyond the dominant offerings of major multinational magazine publishers, but a variety of limitations may have already limited the ways that independent publishers can reach audiences.
Susan Currie Sivek
Alyssa Townsend
Linfield College

“Defining Celebrity and Driving Conversation”: Celebrities on the Cover of People Magazine (2000-2010) [PDF]
The study findings suggest that People’s cover-worthy celebrities, mostly entertainers, were featured because of a combination of accomplishments and dramatic personal lives. The selection of predominantly white celebrities or minorities from their circles suggests that the magazine aims to glorify a racially homogeneous celebrity elite.
Jon Arakaki
State University of New York at Oneonta
William P. Cassidy
Northern Illinois University

Characteristics of Online Editors at City and Regional Magazines [PDF]
A survey of 24 online editors at city and regional magazines reveals that they edit content similar to what appears in their print editions. They also share many roles, responsibilities, and goals for the content they oversee but may have less experience than their print counterparts.
Joy Jenkins
University of Missouri


Book Reviews

Book Review Editor’s Reflection [PDF]
Why I Write
David Sumner
Ball State University

How Literary Magazines Shaped America [PDF]
Paper Dreams, a diverse collection of essays and interviews, illustrates the enduring influence of literary magazines in shaping American literature. .
James West
University of Manchester

A New Generation of Great Literary Journalists [PDF]
In their anthology Next Wave, Walt Harrington and Mike Sager showcase the work of a new generation of literary journalists—19 American writers under 40 whose articles have been published in major magazines and newspapers.
Mark H. Massé
Ball State University

Bachelors and Bunnies [PDF]
Bachelors and Bunnies: The Sexual Politics of Playboy illuminates how a key organization of the magazine landscape evolved in the context of post-war politics, economics, demographics, sexual mores, and popular culture.
Judy Polumbaum
University of Iowa

The Good Girls Revolt [PDF]
In The Good Girls Revolt: How the Women of Newsweek Sued Their Bosses and Changed the Workplace, Lynn Povich tells the story of how 46 women, herself included, sued Newsweek for sex discrimination in 1970.
Sandra Mardenfeld
Long Island University

The Business End of Magazines [PDF]
Mary Hogarth’s and John Jenkins’s How to Launch a Magazine in This Digital Age provides an invaluable framework with which to discuss the business end of publishing on multiple platforms.
Aileen Gallagher
Syracuse University

Post-Communist Teen Magazines Bend Language and Culture [PDF]
Language in Use, co-edited by two Romanian professors of English, presents youth entertainment magazines as important 21st-century linguistic documents, closely mirroring changes in adolescents’ language use in order to remain profitable.
Miglena Sternadori
University of South Dakota