Vol. 12, No. 2
Summer 2011

Table of Contents


Editor’s Reflection [PDF]
Celebrate the Power
Carol B. Schwalbe
University of Arizona


Featured Research

Visual Framing of Patriotism and National Identity on the Covers of Der Spiegel [PDF]
Der Spiegel, one of Germany's major national news magazines, showed an increasing visual presence of national
identity symbols on its covers following key historical events: the building of the Berlin Wall, the reunification of Germany,
the adoption of the euro, and the 2006 World Cup.

Andrea Pyka
Speck Design
Scott Fosdick and William Tillinghast
San José State University

Framing the Ideal Woman in Esquire's "Women We Love," 1987-2006 [PDF]
Esquire's framing of the ideal woman changed over time, with occupation becoming less diverse and image becoming
more traditional. These changes were associated with political environment and editorship.

Michael Sheehy
University of Cincinnati
Hong Ji
The Pew Research Center's Project for Excellence in Journalism

Happily Ever After: Myth, Rape, and Romance in Magazine Coverage of the Mary Kay Letourneau Case [PDF]
Journalists relied on rape misconceptions and myths of proper (hetero)sexual roles, including the Good Mother and Princess in romantic fairy tales to tell the story of Mary Kay Letourneau, a teacher who pled guilty to raping her 12-year-old student.
Josh Grimm
Texas Tech University
Dustin Harp
University of Texas at Arlington

Rejecting the Eloquence of Hate: 1972 Magazine Letters to the Editor [PDF]
Letters to the editor of eight general interest magazines indicate that public opinion was much more complicated in 1972 than much
of popular culture indicates.
Brian Thornton
University of North Florida


Essays, Reports, & Reviews

Going Mobile With Student Magazines [PDF]
As a growing number of journalism programs experiment with apps, students are gaining valuable experience that can
be a big job-hunting asset.

Carol Fletcher
Hofstra University

Comments From the Book Review Editor [PDF]
David Sumner
Ball State University

Book Review: Cosmopolitan's Improbable History [PDF]
In The Improbable First Century of Cosmopolitan Magazine, author James Landers follows the 125-year-old publication through
milestones such as the muckraking era, the Great Depression, and the women's liberation movement.
Miglena Sternadori
University of South Dakota

Book Review: The Working Girl's Champion Plays Pioneering Role in Feminist Revolution [PDF]
In Bad Girls Go Everywhere, The Life of Helen Gurley Brown, the first biography of the magazine world's celebrated editor,
author Jennifer Scanlon makes a compelling argument that Brown's version of feminism deserves notice..
Ellen Gerl
Ohio University

Book Review: The Early Days of Celebrity Ink [PDF]
Anthony Slide's75th book, Inside the Hollywood Fan Magazine, chronicles two parallel casts of characters: the movie makers
whose shining faces filled the pages of this once-thriving genre, and the workers who wrote what were for many readers merely
extended captions, together with the editors and publishers.
Scott Fosdick
San José State University

Book Review: The Structure and Style of Narrative Journalism [PDF]
Having Jack Hart as a guide in Storycraft: The Complete Guide to Writing Narrative Nonfiction almost rivals having a good editor
looking over your shoulder.
Kevin Lerner
Marist College