Vol. 13, No. 2
Summer 2012

Table of Contents


Editors’ Reflection [PDF]
Encourage Young Scholars
Carol B. Schwalbe
University of Arizona


Featured Research

No Fat Moms! Celebrity Mothers’ Weight-Loss Narratives in People Magazine [PDF]
This article critically examined how People magazine uses celebrity mothers’ postpartum weight loss as a primary tool
in assessing motherhood competency.
Emma Bedor
State University of New York, Geneseo
Atsushi Tajima
State University of New York, Geneseo

Literary War Journalism: Framing and the Creation of Meaning [PDF]
Rhetorical framing analysis revealed embedded meaning within the text of John Sack’s Esquire articles about the Gulf War.
J. Keith Saliba
Jacksonville University
Ted Geltner
Valdosta State University

Psychological and Social Motives for Fashion Magazine Use Among Shanghai’s Female College Students [PDF]
An online survey showed that psychological motives, such as enhancing current body image and preparing for future career roles,
were significant predictors of fashion magazine use among female college students in Shanghai, China.
Zhengjia Liu
University of Iowa
Lulu Rodriguez
Iowa State University

Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine
Advertisements in China and the United States
The authors conducted a comparative content analysis to study environmental advertising claims in two weekly Chinese news magazines—Liao Wang and China News Weekly—and two weekly U.S. news magazines—Time and Newsweek.
Fei Xue
University of Southern Mississippi
Peiqin Zhou
Nanjing University


Essays & Reports

American Magazine Winners and Losers: 2001 to 2010 [PDF]
This study of 168 magazines showed that food, gardening, health, and fitness magazines reported the biggest gains between
2001 and 2010, while newsweeklies, entertainment magazines, and general-interest magazines were the biggest losers.
David Sumner
Ball State University

The illustrator is on the phone… [PDF]
If Portuguese-born artist Jorge Colombo bypasses traditional approaches to creating magazine covers, it’s because he’s
a restless soul who has resisted being pigeonholed.
Daniel van Benthuysen
Hofstra University


Book Reviews

Comments from the Book Review Editor [PDF]
How my mind has changed about vanity publishing.
David E. Sumner
Ball State University

Playboy Renegotiates Gender, Fights Suburbia [PDF]
In Playboy and the Making of the Good Life in Modern America, author Elizabeth Fraterrigo provides a sophisticated analysis
of the social context in which Playboy magazine emerged and won a following.
Miglena Sternadori
University of South Dakota

The Atlantic and the American Identity [PDF]
Susan Goodman's Republic of Words: The Atlantic Monthly and Its Writers tells the story of The Atlantic through the works
and personalities of its editors and writers, including many of the most influential names in American literature.
Carol Fletcher
Hofstra University

Audience Connections Key to Journalism’s Salvation [PDF]
In Can Journalism Be Saved? Rediscovering America's Appetite for News, author Rachel Davis Mersey makes a compelling
case that the audience matters, and journalism's job should be to connect the audience with information.
Juli A. Metzger
Ball State University

The Great Past but Murky Future of Magazines [PDF]
David E. Sumner’s The Magazine Century is a lucid, well-researched view of the development of the American magazine industry
from 1900 to the present, with a glance beyond our own times.
Myles Ludwig