Vol. 15, No. 2
Summer 2014

Table of Contents


Editor’s Reflection [PDF]
Diversity in Magazine Research
Miglena Sternadori
University of South Dakota


Featured Research

Negotiating Normalcy in Celebrity Health Behavior: A Focus Group Analysis [PDF]
Celebrity health narratives can serve as a catalyst for readers to seek and discuss health information, as well as to comprehend personal occurrences in terms of celebrities’ decisions and actions..
Amanda Hinnant
University of Missouri
Elizabeth Meyers Hendrickson
Ohio University

“Trail of Corpses”: Newsweek, Time, and U.S. News & World Report’s Coverage of Genocide in Southern Sudan, 1989-2005 [PDF]
Three U.S. magazines framed the conflict in southern Sudan as a “religious” civil war, focusing on famine and children’s suffering. By failing to correctly label and champion the conflict as a genocide from the start, the magazines missed an opportunity to spur international action.
Sally Ann Cruikshank
Auburn University

Reinforcing Traditional Gender Norms in Japan? An Analysis of Images in Japanese Men’s and Women’s Fashion Magazines [PDF]
A textual analysis of images in four Japanese magazines from 2007 to 2012 reveals that they are not only mirroring the evolution of gender roles resulting from political and economic shifts in Japan but also dealing with the residuals of a deeply patriarchal society.
Catherine A. Luther
D. Renee Smith
University of Tennessee

Beauty Ideals in the Checkout Aisle: Health-Related Messages in Women’s Fashion and Fitness Magazines [PDF]
A snapshot content analysis of three fashion and three health magazines from January to June 2013 suggests that both types of publications promote thinness for the sake of good looks. This represents a missed opportunity on the part of the health magazines to fulfill their mission by providing health-focused rather than appearance-related advice.
Lindsey Conlin
Kim Bissell
University of Alabama



We Were Promised Jetpacks: The Digital Magazine Non-Revolution and the Waning Promise of an Enhanced Content Explosion [PDF]
This study of 24 U.S. magazines indicates that tablets have not transformed the magazine industry—yet—but publishers should continue the experiment. 
Jeff Inman
Jill Van Wyke 
Drake University

A New Digital Community? An Analysis of Gawker’s Commenters-to-Contributors Approach [PDF]
This essay analyzes Gawker Media’s embrace of reader comments through its new system, Kinja, and posits that this approach differs from standard practices in several provocative ways. 
Sheila Webb
Western Washington University

Story First—Publishing Narrative Long-Form Journalism in Digital Environments [PDF]
This essay analyses The Atavist and Long Play as examples of long-form nonfiction publications, and offers results from a small international survey of long-form publishers. 
Maria Lassila-Merisalo
University of Tampere


Book Reviews

Why We Love “Trash” [PDF]
Through interviews with editors, writers, and photo editors, author Andrea McDonnell takes us on a fascinating trip inside the world of celebrity gossip weeklies.
Carol Fletcher
Hofstra University

Warm and Chatty Writing about Writing [PDF]
Tracy Kidder and Richard Todd offer entertaining how-to-write advice, along with a memoir of their experiences together as a writer and an editor.
David Sumner
Ball State University

A Tantalizing Glimpse into Diana Vreeland’s Shaping of Vogue [PDF]
Edited by Diana Vreeland’s grandson Alexander Vreeland, this book compiles 250 pieces of the Vogue editor-in-chief’s correspondence, offering insight into her personality and the workings of the magazine from 1962 to 1971.
Carol Zuegner
Creighton University

It’s Not All Rainbows and Unicorns in the Brave Digital World [PDF]
Brooke Erin Duffy’s Remake, Remodel offers an insightful and multifaceted account of the organizational, professional, and gender identity challenges facing women’s magazines. 
Miglena Sternadori
University of South Dakota