Vol. 17, No. 2
Winter 2017

Table of Contents


Editor’s Reflection [PDF]
On the Shoulders of Giants
Kevin Lerner
Marist College



Digital Excellence in U.S. Magazines: An Analysis of National Magazine Award Categories and Calls [PDF]
This study of digital National Magazine Awards from 1998 to 2016 found that new technology and media platforms create different standards of excellence than traditional print editorial content does.
Aileen Gallagher
Syracuse University

Millennials and the Future of Magazines:
How the Generation of Digital Natives Will Determine Whether Print Magazines Survive
Through a mixed-methods study using a survey and focus groups, this exploratory work investigates how Millennials feel about print magazines in the Internet age.
Elizabeth Bonner
Southern Lady Magazine
Chris Roberts
University of Alabama


Featured Research

Crafty Ads: Branding and Product Nesting in the Arts and Crafts Magazine The Craftsman [PDF]
This article identifies innovative marketing strategies used at the dawn of the twentieth century in the Arts and Crafts magazine The Craftsman, a product of furniture maker Gustav Stickley.
Ken Ward
Ohio University

Parasocial Engagement and Starting a Corporate Family in Ford Times, 1908 to 1917 [PDF]
This article tells the birth story of Ford Times, a company magazine created by the Ford Motor Company from 1908 to 1917 for dealers and consumers.
Rebecca Swenson
University of Minnesota

Magazines and Social Media Platforms:
Strategies for Enhancing User Engagement and Implications for Publishers
Using theoretical perspective of uses and gratification and big five personality traits, this study examines magazine readers’ social media behavior by exploring users’ preferred social media platforms for connecting with magazines and specific genres and motivations behind doing so.
Parul Jain
Zulfia Zaher
Enakshi Roy
Ohio University


Book, Film, and Television Reviews

Book Review: The Writing Gods Will See You Now [PDF]
Steven Pinker’s The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century! is not a reference manual or "a remedial guide for badly educated students" but rather a book for writers who view their craft as a lifelong pursuit
Miglena Sternadori
Texas Tech University

Book Review: Critic’s Take on Life [PDF]
If you want a crash course in the history and nature of criticism, stretching back to the Greeks, A. O. Scott delivers with gusto in Better Living through Criticism: How to Think About Art, Pleasure, Beauty, and Truth.
Betsy Edgerton
Columbia College Chicago

Book Review: Magazines’ Clout—and the Data to Prove It [PDF]
In Magazines and the Making of America: Modernization, Community, and Print Culture, 1741–1860, Heather A. Haveman interweaves the early growth of the magazine industry with the growth of national and regional communities in the young republic.
Kevin Lerner
Marist College

Film Review: A Fond Gaze at Magazines’ Golden Era [PDF]
Smiling Through the Apocalypse: Esquire in the 60s starts before Harold Hayes is named editor of Esquire and focuses mainly on the years between 1963 and 1973, when he resigns. Directed by Tom Hayes, Harold Hayes’s son, the film features more than 40 interviews.
Paola Banchero
University of Alaska Anchorage

Television Review: Good Girls Revolt Offers Teaching Examples, Discussion Props [PDF]
Set in the late 1960s in the offices of News of the Week, a thinly veiled reference to Newsweek, Good Girls Revolt’s first 10 episodes are full of poignant examples that encapsulate the abstract dilemmas of magazine editing, writing, design, and management.
Miglena Sternadori
Texas Tech University